Greening the Media

CBS ‘EcoAd’ Pays 10% to Local E-causes

Greening the Media — Sat, 18 Dec 2010 06:40:26 +0000

NEW YORK (AdAge.com) — Going green is nice, but getting caught “greenwashing” — doing environmental promotions that are all talk and no action — isn’t. CBS Corp. is hoping some of its advertisers will take this under advisement and put their money where their mouths are when they talk about acting in the best interest of the planet.

Greening the Media: Local Journalists Discuss Environmental Coverage

Greening the Media — Fri, 17 Dec 2010 23:19:43 +0000

CityBeat — Like any field, environmentalism has its own jargon that’s easily understood by advocates but can be incomprehensible to the average person. That dichotomy can be a major challenge for newspapers, television programs, radio stations and Web sites that want to broaden the public’s knowledge about green issues.